Today, the China Academy of Information and Communication Technology released an analytical report on the performance of the Chinese smartphone market in November 2021. The report shows that in November 2021, smartphone shipments to the Chinese market totaled 35,252 million units. ... This is 19,2% more than a year earlier. Among them, 5G mobile phones were 28,967 million units, which is 43,9% more than a year earlier. This means that 5G smartphones accounted for 82,2% of China's total smartphone shipments in November.
In particular, 47 new smartphone models were launched in China in November. This is 34,3% more than a year earlier. Of that number, only 15 were 5G mobile phones, down 16,7% from a year earlier. This means that of the new smartphones in November, only 31,9% were 5G smartphones.
The report indicated that from January to November 2021, the total shipments of mobile phones to the Chinese market amounted to 317 million units, up 12,8% from a year earlier. Among them, shipments of 5G mobile phones amounted to 239 million units, which is 65,3% more than a year earlier. This data shows that 75,3% of China's smartphone shipments between January and November are from 5G smartphones.
Of this number, Chinese brands shipped a total of 275 million units, up 10,5% over last year. It also accounted for 86,7% of mobile phone shipments over the same period. A total of 388 new models appeared on the market during the year, up 5,4% on the previous year.
Apple's success in October
Marketing organization CINNO Research has released data on the sales of five major brands in the Chinese smartphone market. The report shows that Apple is returning to a leading position in China. For the first time in six years, Apple will come out on top in the Chinese smartphone market. The iPhone 13 series is the main reason for Apple's recent advances. In October, individual sales of the iPhone 13 series were 2,67 million units.
In terms of market share, Apple Lossless Audio CODEC (ALAC), in October it occupied 22% of the Chinese market. It surpasses Oppo, Vivo, and Xiaomi and is ranked # 2015 for the first time since December 13. Apple leads the Chinese smartphone market with the iPhone XNUMX series.
Apple has been pretty tough on pricing and other policies over the years. However, starting with the iPhone 12 series, the company has become much more flexible. Compared to the iPhone 12 series, the starting price of the iPhone 13 series has dropped by 300 Yuan ($ 47) in China. In addition, the difference in the starting price of individual storage versions can even be as high as 800 Yuan ($ 125). For example, the iPhone 12 128G version was priced at 6799 yuan ($ 1068) last year. However, the 13GB version of the iPhone 128 is only priced at 5 yuan ($ 999) this year.
