The South Korean manufacturer, LG, exited the smartphone market last April. This company became the first major smartphone brand to leave the smartphone market this year. His exit was driven by consistent and consistent losses over a period of six years. Unlike its home appliance business, LG has lagged behind in the fierce competition in the smartphone market. LG is a long forgotten brand in the smartphone market, but its report is breaking news due to its alleged affiliation with Google.
Google recently released an ad that begins with a paragraph: "113 reasons why you should switch to Google Pixel when your old phone manufacturer stops making phones." While Google did not name LG in its ad, this passage clearly implies that "LG has left the mobile phone market and older users may consider switching to Pixel phones."
Now, it looks like LG is also supporting its users migrating to Pixel smartphones. Today, an official email was sent to LG user groups with the subject "Providing Exclusive Deals to Our Loyal Customers." From the content of the letter, it can be seen that LG is giving customers a $ 65 discount on the Google Pixel 5a. Customers can take advantage of this discount when placing an order on the Google Online Store. The discount is valid for November 15, 2021.
Google won't be the first to try to claim LG's market share. Apple and Samsung are also fighting for their market share. LG officially left the smartphone market on July 31, 2021. The company has struggled over the years. For many quarters, the company has reported continuous losses in its smartphone business. The company was the first to leave the Chinese smartphone market, but that was only a sign of the future. LG became the third-largest smartphone maker in South Korea last year, according to Counterpoint Research. The smartphone market share of this company is about 13%. Samsung currently leads the smartphone market in South Korea with a 65% market share. Apple ranks second with a market share of 20%.
While Samsung and Apple are taking steps to take LG's place, they won't be the only ones fighting for that position. Analysts predict that Xiaomi will release mid-range smartphones with high-quality features for local consumers. Smartphones priced at $ 2020 or less account for 400% of the Korean smartphone market in 41, up from 34% a year earlier, according to Counterpoint Research. Xiaomi will use these devices, likely from the Redmi brand, to fight for LG's market share. Now Google is throwing its hat into the LG smartphone market.
