Electronic Arts has just announced that it plans to acquire another game studio. With a $2,4 billion deal, the company plans to acquire Glu Mobile by the second quarter of this year.
According to the report VentureBeatThe new deal marks EA's second major acquisition in recent weeks as it previously bought out Codemasters. For those who don't know, Glu is best known for the Hollywood game of Kim Kardashian, as well as other mobile games like Tap Sports Baseball, Dine Dash Adventures, and Disney Sorcerer's Arena. The publisher is known for its high-budget mobile games, which often include full 3D images. Regardless, it still offers its games as free games that run for years and generate revenue through app microtransactions.
It is noteworthy that Electronic Arts wants to switch to this business model in the future, as has repeatedly communicated to its investors. EA CEO Andrew Wilson said, “Our acquisition of Glu combines amazing teams and compelling products to create a leader in mobile gaming with proven expertise across many fast-growing genres. Mobile continues to grow as the largest gaming platform in the world, and with the addition of Glu's games and talent, we've doubled the size of our mobile business. ”
Likewise, Nick Rano, CEO of Glu, also added that “This deal is the culmination of a tremendous effort by the Glu team to provide world-class interactive experiences to our players as well as drive business development, resulting in strong financial and financial success. operating results. This is an amazing result for all our shareholders and other key players. This deal is the culmination of a tremendous effort by the Glu team to provide world-class interactive experiences to our players as well as drive business growth, resulting in strong financial and operational results. This is a great result for all our shareholders and other key players. "
