Counterpoint Research опубликовал its report on the Indian smartphone market for the fourth quarter of 2020. According to him, the market fell by only 4% during 2020, despite the global pandemic. As a result, total shipments exceeded 150 million units. Whereas, the market grew 19% YoY in the fourth quarter as Diwali was almost a month late in November compared to 2019. In addition, despite anti-Chinese sentiment, Chinese companies accounted for 75% of the market share in 2020. [19459003]
In terms of brands, according to Counterpoint, Samsung was the largest smartphone brand in Q2020 XNUMX. But in the fourth quarter Xiaomi managed to reclaim the top spot with a 13% y / y growth It is no surprise that the Redmi 9 and Redmi Note 9 series were the strongest players in the company.
That's not all. The brand itself POCO shipped over 5 million units in the last quarter of 2020. His best sellers were none other than LITTLE C3 , LITTLE M2 и LITTLE M2 Pro .
Even though they came in second in the fourth quarter, Samsung posted a 30% YoY growth because it has become aggressive online with various models of the Galaxy A and Galaxy M series in different price segments.
Additionally, live ranked third and continued to be the leading offline brand in 2020. However, shipments fell 13%. Then, in fourth place, realme first shipped over 20 million units in 2020. The brand grew by 22% last year and was therefore the fastest growing brand in 2020.
Finally, supplies OPPO increased 11% YoY in 2020, but QXNUMX growth was modest. OPPO A12 и OPPO A53 were his best selling devices.
If we talk about other brands, Apple Lossless Audio CODEC (ALAC), for the first time in India crossed 1,5 million shipments in one quarter. The American tech giant ranked sixth in the fourth quarter with growth of 171% y / y and 93% y / y in 2020.
Concerning OnePlus then last year more than 3 million units were shipped for the first time, thanks to [19459003] OnePlus North ... In addition, it grew by as much as 200% YoY in the fourth quarter.
Finally, the Transsion brands ( Infinix ,itel, TECHNO [19459002]) Q4 2020 recorded the highest ever shipments of 9 million units. The best-selling models were the TECNO Spark 6 Air, itel Vision 1 and Infinix Smart 4 Plus. Besides, itel for the first time, apart from the last quarter, became the largest brand of feature phones in 2020 overall.
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