Are you familiar with this title? Yes. Back in mid-January, the CEO Xiaomi India Manu Kumar Jain tweeted that POCO will now be an independent brand. Today POCO released an official statement that he was "becoming independent."
The press release was posted on Twitter via POCO Global's official account and mentions some of his accomplishments, as well as popular models and “brand promises”.
The POCO brand becomes independent!
To POCO fans: We would like to invite all of you to join our new journey! pic.twitter.com/kPUMg5IKRO
- POCO (@POCOGlobal) November 24 2020 city
According to POCO, in three years the company entered more than 35 world markets. Some of these markets include India, the UK, Spain and Italy. POCO also mentions its very first phone, POCO F1, which, according to its internal sales team and Canalys, has reached over 2,2 million shipments.
POCO announced that it has sold over 6 million POCO phones worldwide. This figure represents the total number of POCO-branded phones sold since 2018. While POCO didn't launch its second smartphone until early this year following the release of POCO F1 in 2018, 6 million is really small. This is a truly competitive market.
The Chinese manufacturer says it will stick to the following three brand promises:
- Important technologies
- Feedback based product design
- Constantly evolving
Now that POCO has announced that it is going to become an independent brand, we expect that future phones will not re-designate Redmi phones, but will be products with original design. We also expect POCO to expand to other products such as portable batteries and wearable devices. Maybe POCO Pop Buds will finally appear and appear alongside other audio products.
