At close of trading on Tuesday, Apple's stock price rose 3,54% to $ 171,18, a new high. The company now has a market value of about $ 288,4 billion. Morgan Stanley raised Apple's price target to $ 200 and maintained a buy rating equivalent. Apple's sales growth could be attributed to a 30% increase in its previous shipping target. According to previous reports, sources from the South Korean components industry said Apple announced a 30% increase in iPhone shipments in the first half of 2022. Thus, the total annual iPhone shipments will exceed 300 million units for the first time.
In the first half of this year, Apple's planned shipments were 130 million units. After an increase of 30% next year, this figure will increase to 170 million units.
To deal with supply chain problems, Apple has reduced production capacity for iPads and older iPhones. The company is doing everything it can to protect shipments of the iPhone 13 series. However, Apple is still struggling. According to reports, iPhone 13 production from September to October this year is about 20% behind schedule. Apple had to lower its overall iPhone 13 production target from 95 million to 85 million.
There are still rumors that the iPhone SE 3 will arrive at the end of the first quarter of next year. Analysts believe this device will bring Apple 25-30 million units.
Earlier, Ming-Chi Kuo stated that the new iPhone SE will have a design similar to the current model. The overall design is based on the iPhone 8 with a 4,7-inch display (with Touch ID support). The key device update is 5G support and a faster processor. There are speculations that this device will ship with an A15 Bionic chip. The price can be around 3000 Yuan ($ 473), making it the cheapest 5G phone in Apple history. Undoubtedly, this will help to achieve the overall shipment goal.
