Sales Apple iPhone 12mini the United States, the company's largest market, accounted for just 5 percent of all new sales in the first half of last month. This is likely due to the declining demand for smaller smartphones in the market.
According to the report Reuters, market research by renowned analyst firm Counterpoint Research found demand for the new small flagship remains low. Recently, phones with large displays have become increasingly popular due to the rise in the amount of multimedia entertainment consumed on smartphones (such as videos, movies, and other streaming services), especially through major social media platforms.
Earlier this week, we also reported that the Apple iPhone 12 mini would be discontinuing production shortly after sales were lower than the Cupertino giant originally expected. It is noteworthy that the brand also reduced the production capacity of the iPhone 12 mini and shifted production towards a more popular model. iPhone 12 Pro... For those who don't know, the company initially expected the mini to be one of the most popular devices in the new series, although its larger, higher-end siblings performed better on the market.
Counterpoint analyst Tom Kang added: "This is in line with what we are seeing in the broader global market, where screens less than 6 inches now account for about 10 percent of all smartphones sold." Apple has not yet provided any comments or clarifications on this matter. So stay tuned as we will provide updates when more information becomes available.
