Apple AirPods dominated the truly wireless Bluetooth headset market in the past year. According to a new report, the company's headphones were among the most popular tech accessories in 2020.
According to the report StrategyAnalytics (Via PhoneArena), the Cupertino giant's TWS headphone sales could have more room to increase sales. grow in the category. Ville-Petteri Ukonaho, Deputy Director of Strategy Analytics, added that only one in ten people has a Bluetooth headset. however, with major original equipment manufacturers moving away from wired headphones, and Apple and Samsung no longer offer them in packaging, the wireless headset market has "huge potential" right now.
In other words, we may soon see a new boom for Bluetooth TWS headphones. Ken Hyers, director of Strategy Analytics, said that “TWS headsets have helped drive worldwide sales in the Bluetooth headset segment. While the pandemic temporarily slowed demand during the first half of the year, sales rose sharply in the second half of the year. The shift to work from home has benefited the entire Bluetooth headset category in terms of growing sales. ”
However, while Apple is doing great in this category so far, its market share is expected to decline due to fierce competition from rival brands such as Samsung, Huawei and Xiaomi. Hyers also added that “Apple retained its leading position in the TWS segment in 2020, but its dominant share is declining as competition intensifies. Strong competition from outside Xiaomi, Samsung и Huawei in 2021. The TWS headset market is already overcrowded and despite good sales prospects, it will inevitably be consolidating in the years to come. ”
RELATED:
- Apple becomes the world's leading smartphone brand, Huawei is rapidly losing ground
- Apple to release 2nd generation AirPods Pro in the first half of 2021: report
- Apple Delivers Best Q4 in India, doubling iPhone sales in Q2020 XNUMX
- Apple Watch saves the life of a British cyclist in a flooded river
