Ngesikhathi se-Double 11, i-iPhone 13 yaqala ukuthengisa njengamaqebelengwane ashisayo eChina. Ngenxa yalokhu, isabelo sika-Apple semakethe yama-smartphone aseShayina sesiyisikhulu kunazo zonke. Kepha imikhiqizo yasendaweni izabalaze ukuthola inkampani yeCupertino. Ngalo mqondo, akunakwenzeka ukungakhulumi nge-Xiaomi, ethathe indawo yesibili. Ngendlela, amasonto amabili elandelana, yaba i-smartphone yesibili engcono kakhulu e-China.
Embikweni wemakethe yama-smartphone aseShayina wamasonto angu-45, i-Xiaomi ikleliswe endaweni yesibili ngokuthengiswa kwamayunithi ayizigidi ezingu-1,277. Ngaphezu kwalokho, isabelo sayo semakethe sifinyelele ku-18,6%, okusondelene kakhulu nesabelo semakethe sika-Apple.
Esontweni lama-46 elilandelayo, kusukela ngoNovemba 8 kuya ku-14, ukuthunyelwa kweviki elilodwa kwe-Xiaomi kwahlala ngaphezu kwesigidi esisodwa, kwafinyelela ezigidini ezingu-1,137, ngesabelo esingu-16,5%, cishe ngemuva kwe-Apple. Ngaphezu kwalokho, bekuwukuphela komkhiqizo wamaShayina okuthengiswa okungaphezu kwesigidi ngesonto elilodwa.
Ukuthengiswa kwedwala kwe-Xiaomi ngesikhathi sokuthengisa "11.11"
Ku-Double 11 kulo nyaka, ukwakheka kwemakethe yama-smartphone e-China kushintshe kakhulu. Phambilini, uHuawei ubephakathi kwemikhiqizo efaka ingcindezi ku-Apple. Manje iHuawei nezinye izinhlobo zemikhiqizo zilahlile noma zanyamalala. Esikhundleni salokho, i-Xiaomi yazuza umfutho.
Ngesikhathi se-Double 11, izinkokhelo ezintsha ze-Xiaomi zezitolo eziningi zeqe izigidigidi eziyi-19,3, kwenyuke ngo-35% unyaka nonyaka.
Ngesikhathi soxhaso lwe-Double 11, 2 billion sasatshalaliswa kuwo wonke amashaneli, kwasungulwa imikhiqizo eshisayo engu-500, kwaqoshwa inani lamarekhodi. Phakathi kwazo, imikhiqizo ye-Xiaomi edayise kakhulu bekungamaselula.
Uchungechunge lwe-Redmi Note 11 lusethe irekhodi lokuthengisa lamayunithi ayisigidi esi-1. Ngaphezu kwalokho, omakhalekhukhwini be-Xiaomi abasezingeni eliphezulu benze kahle kakhulu. I-Xiaomi MIX FOLD ibe ngumpetha esigabeni esilandelayo ku-Tmall/JD.com. I-Xiaomi MIX 4 isiphenduke i-smartphone ethengiswa kakhulu ku-Tmall/JD phakathi kwama-smartphones e-Android asezingeni eliphezulu.
Uchungechunge lwe-Xiaomi Mi 10 ne-Xiaomi Mi 11 nalo luyaqhubeka nokudayisa kahle. Phakathi kwawo wonke amafoni e-Snapdragon 888 kumapulatifomu amabili okukhulunywe ngawo, u-Xiaomi usephenduke umpetha ngokuphelele.
Njengamanje, isifunda sasekhaya se-Xiaomi singaphezu kwama-80%. I-Xiaomi isebenzisa ukuthengisa okusha okuthuthukayo okukhulayo ukuze iguqule i-e-commerce carnival yendabuko ibe isizini yokuthenga yama-omni-channel.
Ngaphambi kwe-Double 11, uLu Weibing wathi inhloso kaLei Jun kwakuwukuba inombolo yokuqala yohlobo lwe-smartphone eChina. Kufanele bafinyelele lo mgomo phakathi neminyaka emithathu.
Okwamanje, ngokombiko wakamuva engxenyeni yesithathu ka-2021, i-VIVO ihola imakethe yaseShayina. Ilandelwa yi-OPPO ne-Honor. UXiaomi uthathe isikhundla sesine.
