I-Electronic Arts isanda kumemezela ukuthi ihlela ukuthola esinye isitudiyo somdlalo. Ngesivumelwano sika-$2,4 billion, inkampani ihlela ukuthenga i-Glu Mobile ngekota yesibili yalo nyaka.
Ngokwalo mbiko I-VentureBeat, isivumelwano esisha sibonisa ukutholwa kwesibili okukhulu kwe-EA emasontweni adlule njengoba phambilini ibithenge iCodemasters. Kulabo abangazi, uGlu waziwa kakhulu ngomdlalo waseHollywood kaKim Kardashian, kanye neminye imidlalo yeselula efana neTap Sports Baseball, iDine Dash Adventures, neDisney Sorcerer's Arena. Umshicileli uyaziwa ngemidlalo yeselula enesabelomali esiphezulu, evame ukufaka izithombe ezigcwele ze-3D. Akunandaba, isanikela ngemidlalo yayo njengemidlalo yamahhala esebenza iminyaka futhi ikhiqize imali nge-microtransaction yohlelo lokusebenza.
Kuyaphawuleka ukuthi i-Electronic Arts ifuna ukuthuthela kule modeli yebhizinisi ngokuzayo, njengoba ixhumane kaningi nabatshalizimali bayo. Isikhulu se-EA u-Andrew Wilson uthe, "Ukutholwa kwethu kweGlu kuhlanganisa amaqembu amangalisayo nemikhiqizo ephoqelela ukudala umholi kwezokudlala ngamaselula ngobuchwepheshe obufakazelwe kuzo zonke izinhlobo ezikhula ngokushesha. IMobile iyaqhubeka nokukhula njengenkundla yezemidlalo enkulu kunazo zonke emhlabeni, futhi ngokwengezwa kwemidlalo nethalente likaGlu, siliphindaphinde kabili ubukhulu bebhizinisi lethu elihamba phambili. ”
Ngokunjalo, uNick Rano, oyi-CEO yakwaGlu, uphinde wengeza wathi “Lesi sivumelwano singumvuthwandaba womzamo omkhulu wethimba le-Glu lokunikeza abadlali bethu ulwazi olusezingeni lomhlaba kanye nokuqhuba intuthuko kwezamabhizinisi, okuholele empumelelweni eqinile yezezimali neyezezimali. . imiphumela yokusebenza. Lokhu kungumphumela omuhle wabo bonke abaninimasheya nabanye abadlali ababalulekile. Lesi sivumelwano siwumvuthwandaba womzamo omkhulu wethimba le-Glu ukuhlinzeka ngokuhlangenwe nakho okusezingeni lomhlaba kubadlali bethu kanye nokuqhuba ukukhula kwamabhizinisi, okuholele emiphumeleni eqinile yezezimali nokusebenza. Lokhu kuwumphumela omuhle kubo bonke abaninimasheya nabanye abadlali ababalulekile. "
