Apple emuva ngasekupheleni kuka-2017, wavuma ukuthi unciphisa ama-iPhones amadala ukuze anwebe impilo yabo futhi avikele nezinkinga zebhethri ezingaholela ekucinyweni okungalindelekile. Mayelana nalokhu, kwafakwa amacala amathathu ezinyathelo e-United States: abantu basola i-Apple ngokukhwabanisa, bephoqa abasebenzisi ukuthi bathenge amadivayisi amasha nokunye okuningi. Phambilini le nkampani yavuma ukukhokha u- $ 500 million enkantolo yaseCalifornia. 
I-tech giant imemezele ( ngokusebenzisa) e-Arizona, ezokhokha u- $ 113 million (85 million) ukuxazulula elinye icala elibamba isivinini sama-iPhones amadala. Le mali kuthiwa ihlobene nokwenziwa ngokuhlanganyela yizifunda ezingaphezu kuka-30.
U-Apple uvumile ukuthi isibuyekezo sesoftware esikhishwe ngo-2017 sinciphise ukusebenza kuma-iPhones amadala, kepha avumanga ukwephulwa. Lesi sikhondlakhondla senkampani yezobuchwepheshe sithi lesi senzo kuhloswe ngaso ukuvimbela ama-iPhones amadala ukuthi avale kungalindelekile ngenxa yokukhipha amabhethri awo. Kodwa-ke, abagxeki bathi inkampani ikhawulele inani lama-iPhones ngenhloso yokukhuthaza abasebenzisi bayo ukuthi bathuthukele kumamodeli amasha.
Ngenkathi i-Apple isivele yavuma ukufaka amabhethri esikhundleni senani elincishisiwe, lokho akumisanga icala. Kodwa-ke, le nkokhelo kungenzeka ingathinti isisekelo semali yenkampani esekwe eCupertino, ethathwa njengomkhiqizi we-smartphone obaluleke kakhulu emhlabeni onemali engama- $ 275 billion (£ 208 billion) ngemali engenayo yonyaka futhi njengamanje ilinganiselwa ku- $ 2 trillion (£ 1,5 trillion).
Ngemuva kokuvela kwemibiko yokuthi i-Apple inciphisa ama-iPhones amadala, imikhiqizo eyimbangi izamile ukubamba izindaba zegciwane ngezikhangiso ezinamahloni. AbakwaSamsung, LG, kanye noHuawei babephakathi kwemikhiqizo eyenza izimangalo ngokumelene nokubambezela izingcingo zabo ezindala ukuthola izibuyekezo eziphoqelelwe.
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