Noma kunjalo Samsung igcine isikhundla sayo esiphambili emakethe yama-smartphone emhlabeni wonke engxenyeni yesithathu yalo nyaka, isimo kwezinye izifunda sihlala sihluke kakhulu. E-India, u-Xiaomi uhole imakethe engxenyeni yesibili yalo nyaka futhi umkhuba ofanayo waqhubeka kwesesithathu.
AbakwaSamsung abakwazi ukubuyisa ubuholi emakethe yama-smartphone aseNdiya kwaXiaomi
Ngokusho kongoti Canalys Inani lama-smartphones adayiswa ezweni lehle ngo-5% uma liqhathaniswa nonyaka odlule, kanti ukuthengiswa kusephezulu kunekota yesibili. Silindele ukuthi intshisekelo yezogesi ikhule futhi engxenyeni yesine yalo nyaka ngokuqala kwesizini yamaholide.
Ngokusho kwedatha yakamuva, Xiaomi (kanye nezinhlobo ezincane ze-POCO kanye ne-Redmi) iyaqhubeka nokubusa e-India ngama-24% emakethe yama-smartphone - amayunithi angaphezu kwezigidi eziyi-11,2 athengisiwe. I-Samsung isendaweni yesibili ngo-19% (kuthengiswe ama-smartphones ayizigidi ezingu-9,1). I-Vivo ne-Realme zenza u-17% no-16% ngokulandelanayo.
Igebe phakathi kwe-Samsung kanye nelesibili lincane kakhulu kubuholi bomkhiqizi waseNingizimu Korea ukuthi bungakhathazeki ngokuncintisana okungenzeka - inkampani ingase ilahlekelwe umhlaba kunoma iyiphi ingxenye elandelayo. Ngenkathi abakwaSamsung bekwazile ukunciphisa igebe phakathi kokusebenza kwayo kanye nemiphumela ye-Xiaomi ngandlela thize, kusekuningi okufanele ikwenze ukuze iphinde ithole isikhundla sobuholi esilahlekelwe yisifunda muva nje.
Kuyaphawuleka ukuthi kwezinye izifunda, i-Samsung nayo ingaphansi kwe-Xiaomi. Ekupheleni kwekota yesibili, izinkampani zibambe izikhundla ezifanayo ezilinganisweni zabathengisi be-smartphone eRussia. Manje isimo singase sibe sibi kakhulu ngenxa yokuvinjelwa kokudayiswa kwamamodeli e-Samsung angaphezu kuka-50 eRussia mayelana nengxabano yelungelo lobunikazi nge-Samsung Pay, nakuba isinqumo senkantolo singakaqali ukusebenza.
Funda futhi: Izici ezibalulekile zochungechunge lwe-Xiaomi Mi 12 eziveziwe - sizokubona ngoDisemba
Ukuthunyelwa kwama-smartphone e-India kwehle ngo-5% ku-QXNUMX ngenxa yokuba buthaka kwe-supply chain
"Ukwethulwa komgomo kube mkhulu emnothweni waseNdiya," kusho umhlaziyi weCanalys uSayam Chaurazia. “Kube khona ukwanda kwesidingo eNdiya kusukela ngasekupheleni kukaJuni; ezoqhubeka phakathi nesikhathi samaholide. Abathengisi bama-smartphone basebenzise ithuba lokuthengisa imikhiqizo emidala ngaphambi kwamaholide. Kodwa ngenxa yokulinganiselwa, ukuhlinzekwa kwamamodeli angabizi kakhulu kwakulinganiselwe; kanye nemikhiqizo baphoqeleka ukuthi basebenzise ukukhushulwa ukwenza amamodeli abo aphezulu akhange nakakhulu. Lezi zinselele zizoqhubeka ngekota yesine, kanye nezindleko eziphezulu zezingxenye kanye nezokuhlela; kanye nokushoda kweziqukathi kuzoholela ekwenyukeni kwezikhathi zokuhola kanye namanani aphezulu okudayisa. Kodwa izinhlobo zama-smartphone zibheke ukunciphisa umthelela kubathengi baseNdiya; futhi izobeka eqhulwini iziteshi eziku-inthanethi lapho kungenzeka khona ukuze kuhlinzekwe ibhafa ye-margin enganciphisa ukuphazamiseka kwentengo.”
"Impi yokuthola isabelo semakethe eNdiya iya ngokushuba," kusho umhlaziyi weCanalys Research uJash Shah. “Abathengisi bama-smartphone baphishekela amasu anhlobonhlobo, kusukela ekwandiseni ukunikezwa kwemikhiqizo kuye ekwandiseni ukufinyelela kwesiteshi; ukwandisa ukunikezwa kanye nezindleko. I-Xiaomi, isibonelo, isebenzise uchungechunge lwe-Mi 11 ukwandisa isabelo sayo engxenyeni ye-premium; naphezu kokwehla kancane kwesabelo sisonke. I-Apple, imbangi yayo enkulu yokubamba iqhaza esigabeni esiphezulu; isebenzise ukunikezwa kokuphromotha ukukhulisa ukuthengiswa kwe-iPhone 12 ngaphambi kokwethulwa kwe-iPhone 13 yayo ngoSepthemba. Kepha i-Realme iphishekela inqubomgomo ehlukile, inethemba lokubukela phansi isikhundla sabahlinzeki abasezingeni eliphezulu ngokugxila ku-5G engabizi kakhulu. U-70% wokuthunyelwa wenziwa nge-inthanethi, futhi cishe isigidi esingu-1 samadivayisi we-Realme 8 5G athunyelwa. Umncintiswano cishe ngeke uphele noma nini maduze; njengemikhiqizo encintisanayo efana ne-Transsion izama ukukhuphula futhi ibukela phansi abathwali abakhona eNdiya. ”
Umthombo / i-VIA:
