Njengenjwayelo, I-IDC ishicilele imibiko yakamuva ngokuthunyelwa komhlaba wonke kwamaphilisi kanye ukuthunyelwa kwama-smartphone emhlabeni jikelele engxenyeni yesithathu. Ngokwedatha esiyithole enkampanini yocwaningo lwemakethe, ukuthengiswa kwamathebulethi kufinyelele kumayunithi ayizigidi ezingama-42,3, kwehle ngo-9,4% kunonyaka odlule. Noma kunjalo, i-Apple ihlinzeka iPad isakhuphuka emakethe enciphayo.
Imakethe yethebhulethi yomhlaba
Ukuthunyelwa kwe-Apple kwe-iPad engxenyeni yesithathu bekungamayunithi ayizigidi eziyi-14,7, amayunithi ayizigidi eziyi-14 ukusuka engxenyeni yesithathu ka-2020. Lokho kwenyuke ngo-4,6% unyaka nonyaka, okuletha isabelo se-Apple semakethe yamathebulethi ku-34,6%.
I-Apple ihola imakethe yamathebulethi ngenani elibanzi; Indawo yesibili ithathwe ngabakwaSamsung ngesabelo semakethe esingu-17,7%; I-Amazon iphume isithathu ngesabelo semakethe esingu-11,1%. Ngendlela, ukuthunyelwa kwamathebulethi e-Samsung ne-Amazon kwehle ngo-11,1% no-13,3% unyaka nonyaka, ngokulandelana.
“Izikole eziningi nohulumeni bamoshe isabelomali sabo ukuze bahlinzeke ngemishini yokufunda amabanga, ngisho nabathengi bathenge ngodlame izinsiza zokufunda ngo-2020. Ngenxa yalokho, ukugcwala okuthile emakethe yezemfundo kulindeleke esikhathini esizayo esiseduze,” kusho u-Anuroopa Nataraj, umhlaziyi ophezulu we-IDC wokulandelela ukuhamba kanye namadivayisi abathengi. "Lokhu kuthinta ngokuqondile ama-Chromebook kanye namathebulethi ngokwezinga elithile." Lokhu kubonakala ikakhulukazi ezimakethe ezithuthukile njenge-US kanye neNtshonalanga Yurophu. Kodwa-ke, ama-Chromebook ayaqhubeka nokukhula ezimakethe ezisafufusa ezifana ne-Asia Pacific (ngaphandle kwe-Japan ne-China), i-Latin America, i-Middle East, ne-Afrika, kodwa ukuthengiswa kulezi zifunda kubala ngaphansi kuka-13% wengqikithi yokuthengiswa kwe-Chromebook ngakho-ke, kude nokuthuthukisa imakethe yomhlaba wonke.”
I-Apple ibonakala ingathinteki ngokwehla ekuthengisweni kwamathebulethi. Kepha i-IDC yaphawula ukuthi ukwehliswa kokuvinjelwa kwenoveli yobhubhane lwe-coronavirus emhlabeni jikelele kuholele ekwenyukeni kwemali kwezinye izigaba. Lokhu kwakamuva kubonakala kwehlisa isidingo samathebulethi nama-Chromebook.
Kodwa-ke, i-Apple ilindele ukuthi ukuthunyelwa kwe-iPad kwekota yesine kuhambe kancane ngenxa yemikhawulo eqhubekayo yokuhlinzekwa kwempahla.
Ukuthunyelwa komhlaba wonke kwama-smartphones
Ngekota yesithathu ka-2021, ukuthunyelwa kwama-smartphone emhlabeni wonke kufinyelele kumayunithi ayizigidi ezingama-330, kwehle ngo-6,7% kunonyaka owedlule.
Engxenyeni yesithathu ka-2021, i-Europe Emaphakathi neMpumalanga (CEE) kanye ne-Asia-Pacific (ngaphandle kwe-China ne-Japan) ibone ukwehla okukhulu kakhulu, ku-23,2% kanye -11,6%, ngokulandelana. Ezifundeni ezifana ne-US, Western Europe kanye neChina, ukwehla bekukuncane kakhulu. Bangu -0,2%, -4,6% no -4,4% ngokulandelana. Lokhu kungenxa yokuthi abakhiqizi abahamba phambili banikeza lezi zifunda kuqala.
Mayelana nesabelo somkhiqizi, i-Samsung ihamba phambili ohlwini ngamayunithi ayizigidi ezingu-69 athunyelwe kanye nesabelo semakethe esingu-20,8%. I-Apple iphume isibili futhi ngamayunithi ayizigidi ezingama-50,4 athunyelwa kanye nesabelo semakethe esingu-15,2%. Inkampani esekwe eCupertino ithole ukukhula okubalulekile kwe-20,8% unyaka nonyaka. I-Xiaomi ikleliswe endaweni yesithathu ngesabelo semakethe esingu-13,4% kanye nokuthunyelwa kwamayunithi ayizigidi ezingama-44,3. Ukwehla uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule kube ngu-4,6%. I-VIVO ne-OPPO zibambene endaweni yesine ngokuthunyelwa kwamayunithi ayizigidi ezingama-33,3 namayunithi ayizigidi ezingama-33,2, ngokulandelana. Amasheya abo emakethe angu-10,1% no-10,0%. Ukuthunyelwa kwe-Vivo kukhuphuke ngo-5,8% unyaka nonyaka, kanti ukuthunyelwa kwe-OPPO ngekota kwakukhuphuke ngo-8,6% unyaka nonyaka.
