Apple IWatch yethulwe okokuqala nguTim Cook ngoSepthemba 2014, kepha kuze kube ngu-Ephreli 2015 lapho inguqulo yokuqala yamadivayisi agqokekayo ka-Apple aqala ukuthunyelwa khona. Kusukela kwethulwa amadivayisi agqokekayo, i-Apple Watch ibe nezinguquko ezinkulu ngokufakwa kwezinto eziningi ezibonakale zibaluleke kakhulu. Ukuthengisa nakho bekukuhle. 
Ngokweshadi elithunyelwe Ngenhla kwe-AvalonKusukela ngo-2015, i-Apple ithumele amadivayisi we-Apple Watch angaphezu kwezigidi eziyi-100 emhlabeni wonke, okwenza kube yidivayisi egqokwa kakhulu egqokwa kuqala emhlabeni. Lokhu akuyona into encane uma ucabanga ukuthi leli washi libe ngomunye wemikhiqizo ebiza kakhulu esigabeni salo selokhu lasungulwa. 
Idatha ikhombisa nokuthi izinga lokutholwa kwama-smartwatches lingama-10% kuphela wabasebenzisi be-iPhone abasebenzayo. Njengamanje, inani labasebenzisi be-iPhone emhlabeni wonke cishe liyi-1 billion.
Amanani asuselwa ekuthunyelweni ngo-2020, okulinganiselwa kumayunithi ayizigidi ezingama-30. Kuboniswe ukuthi iphakeme kunenkampani ngo-2015, 2016 nango-2017. Ngaphezu kwalokho, imakethe yase-US iyona ebusa kakhulu maqondana nokwamukela indlela yokuphila ehlakaniphile, ethwala abantu. Imininingwane ikhombisa ukuthi cishe ama-35% wabasebenzisi be-iPhone babhangqa ama-iPhones abo ne-Apple Watch.
Ngaphezu kwalokho, i-Apple Watch ingumkhiqizo wesine othengiswa kakhulu we-Apple ngemuva kwe-iPhone, i-iPad ne-Mac. Ngokusho kwabahlaziyi, i-Apple Watch kungenzeka ikhiphe iMac esikhundleni sesine ngo-2022.
