Abo balandela ikamva le-OnePlus bayazi ukuba umphathi oyintloko kunye nomnye wabasunguli, uCarl Pei, ushiye iindonga zayo ekwindla yokugqibela. Kungekudala emva koko, wabhengeza indalo yakhe yokuqala, Akukho nto, eyaxhaswa ngemali ngabantu abaninzi abaziwayo kwihlabathi letekhnoloji. I-brand encinci yaqala ukungena kwayo kwimarike ngokukhutshwa kwe-Nothing Ear headphones (1).
“Namhlanje akukho nto inonyaka ubudala. Abantu bathi xa sikhula, ixesha lihamba ngokukhawuleza, kodwa inkwenkwe, lo nyaka ude kwaye awulibaleki. "
Injongo yayikukuqala bazenzele igama ngokuthengisa i-headset efikelelekayo. Kwaye kubonakala ngathi injongo ekujoliswe kuyo ifezekisiwe; kuba, ngokutsho kweKarl Pei, ii-headphones ezingenazintambo zithengiswa "njengamaqebengwane ashushu." Inani le-oda langaphambili lifikelele kwi-320 lamawaka, apho inkampani sele ithumele i-180 lamawaka. Inkampani iceba ukuthengisa iiyunithi ezingama-600 zizonke.
Akukho nto i-CEO kunye noMseki ubhengeza ukungakhuphisani ngeBrand olutsha
Ukucacisa ukuba zeziphi izicwangciso ezinkulu uKarl Pei anazo, wakhankanya amanani okuthengisa kwi-iPod yokuqala. Ngokutsho kwakhe, kunyaka wokuqala, ukuthengiswa kwegajethi kwaba ngamayunithi angama-400 amawaka. Akukho nto iphambili eyona mpumelelo kukuba baphile ngokwenkolelo yabo yokuba umhlaba ukruqukile “kumhlaba okhoyo wetekhnoloji yabathengi” kwaye kukho imfuno yabadlali abatsha abaneembono ezintsha. Ngokwendalo, uKarl Pei ubulele abalandeli ngenkxaso kunye nempendulo yabo.
Mhlawumbi eyona nto inomdla kakhulu yile nto ikwintetho yakhe; wathi “kwishishini lokubonelela, sahlaselwa ngumthengi omkhulu; uzama ukuvala ukufikelela kumacandelo aphambili. " Umgaqo-nkqubo onobundlongondlongo onjalo kwicala lomkhuphisana uncoma uKarl Pey kwaye kufuneka abe "uphawu lwentlonipho."
Ngubani na olu tshaba lukhohlisayo luzama ukukrwitsha inkampani engcanjini, akazange athethe. UKar Pei usenokuba usilele ukukhankanya lo mzuzu; kodwa wakhetha ubuqhophololo kwaye injongo yayikukudala umbutho ukuba Akukho nto iyingozi kwiinkampani ezinkulu kwaye sele iqwalaselwa nayo. Ezinye izigebenga zide zazama ukuthintela ukuqaliswa ngempumelelo kwentengiso ye-brand. Nokuba kunjalo, okanye uKarl Pei uzama ukwenza i-buzz malunga ne-brand, umntu unokuqikelela kuphela.
