I-Arhente yoPhando lweNtengiso, Canalys , ipapashe ingxelo entsha ebonisa ukuba i-Xiaomi ikhula ngokukhawuleza eLatin America. Kwikota yesithathu ka-2021, umenzi waseTshayina uya kuba lolona hlobo lwesithathu lwe-smartphone enkulu kulo mmandla ngokuthunyelwa. KwiLatin America, i-Xiaomi okwangoku ibambe i-11% yemarike. I-Xiaomi okwangoku iyinombolo yokuqala yomvelisi we-smartphone ePeru kunye neyesibini eColombia . Isabelo sayo semarike kwikota yesithathu ye-2021 kula mazwe iya kuba yi-31% kunye ne-27%, ngokulandelanayo.
Sele ngo-2017, u-Xiaomi wangena kwiimarike zaseColombia, eChile naseMexico. Ngelo xesha, inkampani yayithengisa umndilili weeyunithi ezingama-290 ngekota nganye kwezi marike. Ngokuhamba kwexesha, isicwangciso sika-Xiaomi eLatin America senze utshintsho olukhulu. Ngo-000, inkampani yangena kwiimarike ezimbini zaseLatin America, ePeru naseBrazil. Ngaloo nyaka, i-Xiaomi irekhode ukukhula konyaka kwe-2019% eColombia kunye ne-200% eMexico.
ICanalys ibhengeze ukuba ngo-2019 amajelo onxibelelwano athatha malunga ne-64% yokuthunyelwa kwe-Latin America . Ngelo xesha, u-Xiaomi waqala ukugxila kumajelo onxibelelwano kunye nokudibanisa izixhobo zetshaneli. Ukongeza, umda weentengiso zeefowuni ze-Xiaomi zandisiwe ukusuka kwixabiso lexabiso le-100-299 yeemodeli ukuya kwi-$ 100 kunye ne-$ 400 nangaphezulu. Kwiminyaka embalwa, ukuthunyelwa kwe-Xiaomi eLatin America kunyuke phantse nge-200% ngonyaka.
Intsebenziswano ye-Xiaomi nabaqhubi basekhaya isitshixo sempumelelo
Phakathi ku-2020 inkampani yonyula umlawuli omtsha okhokela ishishini kummandla . U-Xiaomi usayine isivumelwano esitsha somfelandawonye ne-America Movil, eyona nkampani inkulu yendawo. Oku kuncede ukonyusa ukuthunyelwa kwe-Xiaomi e-Colombia ngokusebenzisa amajelo onxibelelwano ngama-6500% ngonyaka. Kwimarike yaseMexico, ukuthunyelwa kwenkampani kuye kwanda nge-244% ngonyaka. E-Chile, intengiso yenkampani inyuke nge-1610%. Ukongeza, ishishini lamatshaneli akwi-intanethi kunye nangaphandle kwe-intanethi laqiniswa.
Isicwangciso sokuthengisa se-Xiaomi sikhokele abavelisi Chinese ezifana Oppo , Vivo kunye ne-ZTE ukungena kwimarike yaseLatin America. Ezi mpawu zikwamkele iindlela zokuthengisa zokungena kwiindawo zamva nje, ukuqala imfazwe yamaxabiso kunye nokugqitha ngokukhawuleza kuluhlu lwamaxabiso. Ngekota yesithathu ka-2021, isabelo semarike ye-ZTE eLatin America sasisisi-4%. Ukongeza, i-Oppo yenza i-3,4%, i-TCL i-2,5% kunye ne-Vivo ye-2%.
I-Xiaomi ibisoloko ilixabiso elihle lemali. Inkampani ikwabonakala iqhuba kakuhle kwimimandla emininzi esakhulayo. Le yimimandla ebonakala ithanda amaxabiso aphakathi kunye nenqanaba lokungena ngaphezulu kweflagship. Uhlobo lweRedmi lunee-smartphones ezininzi ezifanelekileyo ezifikelelekayo. Nangona kunjalo, intsebenziswano yenkampani kunye nabaqhubi basekhaya yeyona mpumelelo iphambili kwimarike yaseLatin America.
