Peloton ke k'hamphani ea morao-rao e nyatsang liphetoho tsa lekunutu tsa iOS tse amanang le lipapatso bakeng sa Apple bakeng sa ho ama khoebo ea eona hampe, ho latela tlaleho e ncha. Bloomberg Mark Gourmet.
Peloton, ea tsebahalang haholo ka lisebelisoa tsa hae tsa boikoetliso ba lapeng le litlelase tsa boikoetliso ba inthaneteng, o qositse melao ea App Tracking Transparency (ATT) e hlahisitsoeng ke Apple ho iOS 14.5 ka ho etsa hore ho be thata ho kenya lipeeletso tse ncha lits'ebeletso tsa eona ka ho lebisa bareki ba inthaneteng ho latela tsona. .
Khamphani e entse phatlalatso bekeng ena polelong ea eona ea morao-rao ea chelete, moo e qotsitseng pholiso ea moruo e liehang ho feta kamoo e neng e lebelletsoe ho tsoa seoa sena, pele e fokotsa ponelopele ea eona ea selemo le selemo ka chelete e kaalo ka $ 1 bilione ha e ntse e theola likhakanyo tsa eona bakeng sa ba ngolisitseng le phaello. moeling.
Peloton o re joale e lebelletse hore thekiso ea selemo sa lichelete se felang ka Phuptjane 2022 e be lipakeng tsa $ 4,4 billion le $ 4,8 billion, ho tloha ho $ 5,4 billion e boletsoeng esale pele ka tlase ho likhoeli tse tharo tse fetileng.
Ho lisebelisoa tse sebelisang iOS 14.5 le hamorao, Apple e hloka hore lisebelisoa li kope basebelisi tumello ea ho li latela lits'ebetsong tse ling le liwebsaeteng. E le karolo ea ATT ea eona, basebelisi ba ka khetha hore na ba batla ho lateloa molemong oa papatso kapa merero e meng ea ho bapatsa.
"Lisebelisoa tse ling li na le li-trackers tse hahelletsoeng tse bokellang lintlha tse ngata ho feta kamoo li hlokang ho li etsa," ho hlalosa Apple ka video ea papatso "Ho e arolelana le batho ba boraro joalo ka baphatlalatsi le barekisi ba data ... Sena se ne se etsahala ntle le tsebo kapa tumello ea hau. Lintlha tsa hau lia rekisoa. U fetohile sehlahisoa. "
Apple e amohetse litletlebo tse tšoanang khoeling e fetileng ho tsoa ho Mark Zuckerberg, ea ileng a beha molato oa liphetoho tsa lekunutu tsa Apple bakeng sa kholo e tlase ho feta e neng e lebelletsoe ea kotara ka mohala o mabapi le moputso ho Meta, k'hamphani eo pele e neng e tsejoa e le Facebook. Mookameli oa Meta o itse phetoho "e ke ke ea ama khoebo ea rona feela [ka mokhoa o mobe], empa likhoebo tse nyane tse limilione ka nako e seng e le thata moruong ho bona."
Ho latela tlaleho e 'ngoe, Apple e jelletse lik'hamphani tsa mecha ea litaba ea sechaba ho kenyelletsa Meta, Twitter, Snapchat le YouTube chelete e ka bang $ 10 bilione halofong ea bobeli ea 2021. Empa Peloton o na le ho hongata hoo a lokelang ho tšoenyeha ka hona ha ho tluoa ho Apple, eo bekeng ena e atolositseng Fitness +, ts'ebeletso ea eona ea boikoetliso ba lapeng, ho ea linaheng tse ling tse 15.
Likabelo tsa Peloton li theohile hoo e ka bang 20% ho tloha ha Apple e hlahisa likarolo tse ncha tsa Apple Fitness + ketsahalong ea eona ea Loetse. Letšoao le hlakileng la ho tšoenyeha ha motseteli mabapi le ho kenella ha Apple hantle ke litlaleho tse lokollotsoeng pejana bekeng ena. ea tlanngoeng theola likarolo tsa Peloton ho tloha tumello ya tokelo ya molao bakeng sa app ea Apple Fitness +, e kenyelletsang HIIT, Yoga, Core le li-workout tse ling tse tsamaisoang ke mokoetlisi tse tšoanang le Peloton.
