Peloton yave kambani yazvino kupomera Apple's inoenderana-yakabatana iOS kuvanzika shanduko yekukuvadza bhizinesi rayo, maererano neshumo nyowani. Bloomberg Mark Gurman.
Peloton, anonyanya kuzivikanwa nemidziyo yayo yekumba yekurovedza muviri uye makirasi ekusimba epamhepo, akapomera iyo App Tracking Transparency (ATT) mitemo yakaunzwa neApple muIOS 14.5 nekuita kuti zviome kuwedzera kunyoreswa kutsva kumasevhisi ayo nekutarisa vatengi vepamhepo zvichienderana nezvavanofarira.
Kambani iyi yakaita chirevo svondo rino mugwaro rayo remari ichangoburwa umo yakataura nezvekudzikira-kupfuura-inotarisirwa kudzoreredzwa kwehupfumi kubva padenda risati racheka mari yaro yegore rose nemari inosvika bhiriyoni imwe yemadhora uku ichicheka munyoreri wayo uye purofiti.
Peloton akati pari zvino anotarisira kuti kutengesa kwegore remari rinopera June 2022 kuve pakati pemadhora mazana mana nemakumi mana nemakumi mana emadhora kusvika pamadhora mazana mana nemakumi masere emadhora, kubva pamadhora mazana mana nemakumi mana ezviuru zvemadhora.
Pamidziyo inoshandisa iOS 14.5 uye gare gare, Apple inoda maapps kubvunza vashandisi mvumo yekuvatevera mune mamwe maapplication nemawebhusaiti. Sechikamu cheATT yayo, vashandisi vanogona kusarudza kana vachida kuteverwa kushambadzira kana zvimwe zvinangwa zvekushambadzira.
"Mamwe maapplication ane akavakirwa-mukati matracker anounganidza data rakawanda kupfuura zvavanoda," anotsanangura Apple muvhidhiyo yekusimudzira. Mashoko ako ari kutengeswa. Wava chigadzirwa."
Apple yakagamuchira zvichemo zvakafanana mwedzi wapfuura kubva kuna Mark Zuckerberg, uyo akapomera shanduko yekuvanzika kweApple pane yakaderera-kupfuura-inotarisirwa kukura kwekota panguva yekufona kwemari yeMeta, kambani yaimbozivikanwa seFacebook. Mukuru weMeta akataura kuti shanduko "hadzisi [kukanganisa] bhizinesi redu chete, asi mamirioni emabhizinesi madiki panguva yatove yakaoma muhupfumi kwavari."
Sekureva kwemumwe mushumo, Apple yakadhura makambani enhau enhau anosanganisira Meta, Twitter, Snapchat uye YouTube ingangoita mabhiriyoni gumi emadhora mumari muhafu yechipiri ya10. Asi Peloton ane zvimwe zvekunetsekana nazvo kana zvasvika kuApple, iyo svondo rino yakawedzera Fitness +, yayo yeimba yekusimba sevhisi, kune dzimwe nyika gumi neshanu.
Migove yePeloton yadonha ingangoita makumi maviri muzana kubva Apple yakaunza hutsva hweApple Fitness + pachiitiko chayo chaGunyana. Chiratidzo chakajeka chekushushikana kwemudyari pamusoro pekupinda kweApple mumusika wekusimba mishumo yakaburitswa kutanga svondo rino. uyo akasunga kudonha muPeloton migove kubva patent mvumo yeApple Fitness + app, iyo inosanganisira HIIT, Yoga, Core, uye mamwe maekisesaizi anotungamirwa nemurairidzi akafanana nePeloton.
