Senguva dzose, IDC yakaburitsa mishumo ichangoburwa yekutumirwa kwepasi rose kwemapiritsi uye pasi rose smartphone kutumira muchikamu chechitatu. Zvinoenderana nedata ratakagamuchira kubva kukambani yekutsvagisa musika, kutengesa kwemahwendefa kwakasvika 42,3 miriyoni mayunitsi, pasi 9,4% kubva pagore rapfuura. Nekudaro, Apple inopa iPad vachiri kusimukira mumusika uri kupera.
Global Hwendefa Musika
Apple's iPad inotakura mukota yechitatu yaive 14,7 miriyoni mayunitsi, akakwira mamirioni gumi nemana kubva pachikamu chechitatu che14. Izvo zviri kumusoro 2020% gore-pamusoro-gore, zvichiunza chikamu cheApple chemusika wetablet kusvika 4,6%.
Apple iri kutungamira musika wetablet neyakakura margin; Nzvimbo yechipiri inogarwa neSamsung ine chikamu chemusika che17,7%; Amazon yakauya muchitatu ine 11,1% mugove wemusika. Nenzira, kutumirwa kweSamsung neAmazon mapiritsi kwakadonha ne11,1% uye 13,3% gore pagore, zvichiteerana.
“Zvikoro zvizhinji nehurumende zvakaparadza mabhajeti adzo kuti zvive nemidziyo yekudzidzira kure, uye kunyange vatengi vakatenga zvine hukasha kutenga michina yekudzidza muna 2020. Nekuda kweizvozvo, kumwe kuzara mumusika wedzidzo kunotarisirwa munguva pfupi iri kutevera, "akadaro Anuroopa Nataraj, muongorori mukuru weIDC wekutevera mafambiro nemidziyo yevatengi. "Izvi zviri kukanganisa maChromebook uye kunyange mahwendefa kusvika pamwero wakati." Izvi zvinonyanya kuoneka mumisika yakasimukira yakaita seUS neWestern Europe. Nekudaro, maChromebook anoramba achikura mumisika ichiri kusimukira yakadai seAsia Pacific (kunze kweJapan neChina), Latin America, Middle East, uye Africa, asi kutengeswa mumatunhu aya kunotora isingasviki 13% yehuwandu hwekutengesa Chromebook uye nekudaro, vari. kure nekusimudzira musika wepasi rose.
Apple inoita seisina kukanganiswa nekudzikira kwekutengesa piritsi. Asi IDC yakaona kuti kurerutswa kwekurambidzwa kwedenda idzva rekoronavirus pasi rose kwakonzera kuwedzera kwekushandisa mune mamwe mapoka. Iyo yekupedzisira inoita seinoderedza kudiwa kwemapiritsi uye Chromebooks.
Nekudaro, Apple inotarisira kutakura kwechina-kota iPad kunonoka nekuda kwekuenderera mberi kwezvirambidzo zvekutengesa.
Kutumirwa kwepasi rose kwema smartphones
Muchikamu chechitatu che2021, kutumirwa kwepasirese smartphone kwakasvika mamirioni mazana matatu nemakumi matatu, pasi ne330% kubva pagore rapfuura.
Muchikamu chechitatu che2021, Central neEastern Europe (CEE) neAsia-Pacific (kunze kweChina neJapan) vakaona kuderera kukuru, pa -23,2% uye -11,6%, zvichiteerana. Mumatunhu akadai seUS, Western Europe neChina, kudzikira kwacho kwaive kudiki. Ivo -0,2%, -4,6% uye -4,4% zvichiteerana. Izvi zvinokonzerwa nekuti vagadziri vanotungamira vanopa matunhu aya chinzvimbo chepamusoro.
Panyaya yemugove wevagadziri, Samsung inotungamira runyorwa ne69 miriyoni mayunitsi akatumirwa uye 20,8% musika. Apple yakauya yechipiri zvakare ine 50,4 miriyoni mayunitsi akatumirwa uye 15,2% musika mugove. Iyo Cupertino-yakavakirwa kambani yakawana kukura kwakakosha kwe20,8% gore-pamusoro-gore. Xiaomi iri pachinhanho chechitatu nechikamu chemusika che13,4% uye kutumirwa kwe44,3 miriyoni zvikamu. Kuderera kuchienzaniswa nenguva yakafanana gore rapfuura yaive 4,6%. VIVO neOPPO zvakasungirirwa nzvimbo yechina nekutakura kwemakumi matatu nemazana matatu emamiriyoni emayuniti uye 33,3 miriyoni zvikamu, zvichiteerana. Migove yavo yemusika i33,2% uye 10,1%. Kutakurwa kweVivo kwakawedzera 10,0% gore pagore, nepo OPPO kutakura kwekota kwakakwira 5,8% gore pagore.
