Pa Double 11, iPhone 13 idayamba kugulitsa ngati makeke otentha ku China. Zotsatira zake, gawo la Apple pamsika wa smartphone waku China lakhala lalikulu kwambiri. Koma ma brand akumaloko adavutika kuti apeze kampani ya Cupertino. M'lingaliro limeneli, ndizosatheka kusatchula Xiaomi, yomwe idatenga malo achiwiri. Mwa njira, kwa milungu iwiri motsatizana, idakhala mtundu wachiwiri wabwino kwambiri wa smartphone ku China.
Mu lipoti la msika wa mafoni a ku China la masabata 45, Xiaomi adakhala wachiwiri ndi malonda a mayunitsi 1,277 miliyoni. Kuphatikiza apo, msika wake udafika 18,6%, womwe uli pafupi kwambiri ndi msika wa Apple.
Mu sabata yotsatira ya 46, kuyambira pa 8 mpaka 14 November, katundu wa Xiaomi wa sabata imodzi adatsalira pamwamba pa milioni imodzi, kufika pa 1,137 miliyoni, ndi gawo la 16,5%, pafupifupi kumbuyo kwa Apple. Kuphatikiza apo, inali mtundu wokha waku China womwe wagulitsa zopitilira miliyoni imodzi sabata imodzi.
Kugulitsa miyala ya Xiaomi panthawi yogulitsa "11.11"
Mu Double 11 chaka chino, mawonekedwe a msika wa smartphone ku China asintha kwambiri. M'mbuyomu, Huawei anali m'gulu lazinthu zomwe zimakakamiza Apple. Tsopano Huawei ndi mitundu ina adasiya kapena kutha. M'malo mwake, Xiaomi adachita chidwi.
Panthawi ya Double 11, zolipirira zatsopano za Xiaomi zamakina ambiri zidapitilira 19,3 biliyoni, kukwera 35% pachaka.
Panthawi ya Double 11, 2 biliyoni zothandizira zidagawidwa m'matchanelo onse, zinthu zotentha 500 zidakhazikitsidwa, ndipo zolemba zingapo zidakhazikitsidwa. Zina mwazo, zogulitsa kwambiri za Xiaomi zinali mafoni am'manja.
Mndandanda wa Redmi Note 11 wakhazikitsa mbiri yogulitsa mayunitsi 1 miliyoni. Kuphatikiza apo, mafoni apamwamba a Xiaomi achita bwino kwambiri. Xiaomi MIX FOLD adakhala ngwazi m'gulu la Tmall/JD.com. Xiaomi MIX 4 yakhala foni yamakono ogulitsa kwambiri pa Tmall/JD pakati pa mafoni apamwamba apamwamba a Android.
Mndandanda wa Xiaomi Mi 10 ndi Xiaomi Mi 11 ukupitirizabe kugulitsa bwino. Pakati pa mafoni onse a Snapdragon 888 pamapulatifomu awiri otchulidwa, Xiaomi wakhala wopambana mtheradi.
Pakadali pano, chigawo chakunyumba kwa Xiaomi chikupitilira 80%. Xiaomi akugwiritsa ntchito malonda atsopano ochulukirachulukira kuti asandutse chikondwerero chachikhalidwe cha e-commerce kukhala nyengo yogulitsira ma omni-channel.
Asanachitike Double 11, a Lu Weibing adanenanso kuti cholinga cha Lei Jun chinali kukhala mtundu woyamba wa smartphone ku China. Ayenera kukwaniritsa cholinga chimenechi pasanathe zaka zitatu.
Pakadali pano, malinga ndi lipoti laposachedwa kwa kotala lachitatu la 2021, VIVO imatsogolera msika waku China. Imatsatiridwa ndi OPPO ndi Honor. Xiaomi adatenga malo achinayi.
