Electronic Arts yangolengeza kumene kuti ikukonzekera kupeza situdiyo ina yamasewera. Ndi mgwirizano wa $ 2,4 biliyoni, kampaniyo ikukonzekera kugula Glu Mobile pofika gawo lachiwiri la chaka chino.
Malinga ndi malipoti VentureBeat, mgwirizano watsopanowu ukuwonetsa kupeza kwachiwiri kwakukulu kwa EA m'masabata apitawa pomwe idagula Codemasters. Kwa iwo omwe sakudziwa, Glu amadziwika bwino pamasewera a Hollywood a Kim Kardashian, komanso masewera ena apafoni ngati Tap Sports Baseball, Dine Dash Adventures, ndi Disney Sorcerer's Arena. Wofalitsayo amadziwika ndi masewera ake apamwamba omwe amagwiritsa ntchito ndalama, omwe nthawi zambiri amakhala ndi zithunzi zonse za 3D. Mosasamala kanthu, imaperekabe masewera ake ngati masewera aulere omwe amakhala zaka zambiri ndikupanga ndalama kudzera ma microtransaction a pulogalamu.
Ndizofunikira kudziwa kuti Electronic Arts ikufuna kusunthira mtsogolo bizinesi iyi, monga momwe amalankhulira mobwerezabwereza kwa omwe amaigulitsa. Mtsogoleri wa EA Andrew Andrew Wilson adati, "Kupeza kwathu kwa Glu kumaphatikiza magulu odabwitsa komanso zopangira zomwe zingapangitse mtsogoleri wothamanga pamagetsi ndi ukatswiri wotsimikizika pamitundu yambiri yomwe ikukula mwachangu. Mobile ikupitilizabe kukula monga nsanja yayikulu kwambiri padziko lonse lapansi, ndipo ndikuwonjezera kwa masewera ndi luso la Glu, tachulukitsa kukula kwa bizinesi yathu yam'manja. ”
Momwemonso, a Nick Rano, CEO wa Glu, adaonjezeranso kuti "Mgwirizanowu ndi pachimake pa kuyesayesa kwakukulu ndi gulu la Glu kuti lipereke zochitika zapadziko lonse lapansi kwa osewera athu komanso kuyendetsa chitukuko chamabizinesi, zomwe zimapangitsa kukhala ndi chuma chambiri komanso chuma . zotsatira zogwirira ntchito. Ichi ndi chotsatira chodabwitsa kwa omwe amatipatsa nawo masheya ndi osewera ena ofunikira. Mgwirizanowu ndi chimaliziro cha kuyesayesa kwakukulu ndi gulu la Glu kuti lipereke zokumana nazo zapadziko lonse lapansi kwa osewera athu komanso kuyendetsa chitukuko cha bizinesi, zomwe zimapangitsa zotsatira zachuma komanso zogwira ntchito. Izi ndi zotsatira zabwino kwambiri kwa onse omwe amatigawana nawo komanso osewera ena. "
