Ua hoʻolaha wale ʻo Electronic Arts e hoʻolālā ana e kiʻi i kahi studio pāʻani ʻē aʻe. Me ka $2,4 biliona kuʻikahi, hoʻolālā ka hui e loaʻa iā Glu Mobile ma ka hapaha ʻelua o kēia makahiki.
Wahi a ka hōʻike VentureBeat, ka māka hou i ka lua o ka loaʻa nui o EA i nā pule i hala aku nei e like me ke kūʻai mua ʻana iā Codemasters. No ka poʻe ʻike ʻole, kaulana ʻo Glu no ka pāʻani Hollywood ʻo Kim Kardashian, a me nā pāʻani pūnaewele like me Tap Sports Baseball, Dine Dash Adventures, a me Disney Sorcerer's Arena. Hoʻomaopopo ʻia ka mea paʻi no kāna mau pāʻani lawe lima moʻohelu kālā nui, i hoʻokomo pinepine ʻia i nā kiʻi 3D piha. Nānā ʻole, ke hāʻawi nei ia i kāna mau pāʻani me he mau pāʻani manuahi e holo nei no nā makahiki a hoʻonui i ka loaʻa kālā ma o nā microtransactions app.
He mea nui ia e makemake ana nā Electronic Arts e hoʻololi i kēia ʻano ʻoihana i ka wā e hiki mai ana, e like me ka mea i kamaʻilio pinepine ʻia i kāna mau mea hoʻopukapuka. Ua ʻōlelo ʻo CEO EA ʻo Andrew Wilson, "ʻO kā mākou loaʻa ʻana iā Glu e hoʻohui i nā hui kupaianaha a me nā huahana koi e hoʻokumu i alakaʻi i ka pāʻani pūnaewele me ka loea i hōʻoia ʻia ma o nā ʻano ulu wikiwiki. Ke hoʻomau nei ka ulu ʻana o Mobile ma ke ʻano he paepae pāʻani nui loa ma ka honua, a me ka hoʻohui ʻia o nā pāʻani a me nā tālena a Glu, ua pāpālua mākou i ka nui o kā mākou ʻoihana paʻalima. "
Pēlā nō, ʻo Nick Rano, CEO o Glu, ua hoʻohui pū ʻia "ʻO kēia hana ka hopena o kahi hana nui a ka hui Glu e hoʻolako i nā ʻike kūkākūkā papa honua i kā mākou mea pāʻani e like me ka hoʻoulu ʻana i ka ulu ʻana o ka ʻoihana, ka hopena i ka holomua o ke kālā a me ke kālā. . nā hopena hana. He hopena kupaianaha kēia no nā mea kuleana āpau a me nā mea pāʻani ʻē aʻe. ʻO kēia hana ka hopena o kahi hana nui a ka hui Glu e hoʻolako i nā ʻike kūkākūkā o ka honua i kā mākou mea pāʻani e like me ka hoʻoulu ʻana i ka ulu ʻana o ka ʻoihana, e hopena ana i nā hopena kālā a me nā hopena o ka hana. He hopena maikaʻi loa kēia no nā mea kuleana a pau a me nā mea pāʻani ʻē aʻe. "
