O ka maʻamau, IDC hoʻopuka i nā hōʻike hou loa e pili ana i nā hoʻouna honua o nā papa a me nā hoʻouna kelepona honua i ka hapaha ekolu. Wahi a ka ʻikepili i loaʻa iā mākou mai kahi hui noiʻi mākeke, ua hōʻea ke kūʻai ʻana o ka papa i 42,3 miliona mau ʻāpana, ma lalo o 9,4% mai ka makahiki ma mua. Eia naʻe, hāʻawi ʻo Apple iPad e piʻi mau ana i kahi mākeke emi.
Mākeke Papa Honua
ʻO ka hoʻouna ʻana o Apple iPad i ke kolu o ka hapaha he 14,7 miliona mau ʻāpana, ʻoi aku ka 14 miliona mau ʻāpana mai ka hapaha ʻekolu o 2020. Ua piʻi ʻo 4,6% i kēlā me kēia makahiki, e lawe ana i ka māhele o Apple o ka mākeke papa i 34,6%.
Ke alakaʻi nei ʻo Apple i ka mākeke papa ma kahi ākea ākea; Noho ʻia ka lua o ka wahi e Samsung me ka māhele mākeke o 17,7%; Ua hele mai ʻo Amazon i ke kolu me kahi māhele mākeke 11,1%. Ma ke ala, ua hāʻule nā moku o Samsung a me Amazon papa e 11,1% a me 13,3% makahiki ma kēlā me kēia makahiki.
"He nui nā kula a me nā aupuni i hoʻopau i kā lākou kālā no ka hoʻolako ʻana i nā polokalamu aʻo mamao, a ua kūʻai ikaika nā mea kūʻai aku i nā mea hoʻonaʻauao ma 2020. ʻO ka hopena, ua manaʻo ʻia kekahi mau saturation i ka mākeke hoʻonaʻauao i ka wā e hiki mai ana, "wahi a Anuroopa Nataraj, ka loiloi koʻikoʻi o IDC no ka nānā ʻana i ka neʻe a me nā mea kūʻai aku. "Hoʻopili pololei kēia i nā Chromebook a me nā papa i kekahi ʻano." ʻIke nui ʻia kēia i nā mākeke i kūkulu ʻia e like me US a me Western Europe. Eia nō naʻe, ke hoʻomau nei ka ulu ʻana o nā Chromebook i nā mākeke e kū mai ana e like me Asia Pacific (koe ʻole ʻo Iapana a me Kina), ʻAmelika ʻAmelika, Middle East, a me ʻApelika, akā ʻo nā kūʻai aku ma kēia mau ʻāina ʻoi aku ka liʻiliʻi ma mua o 13% o ka nui o nā kūʻai Chromebook a no laila, ua mamao loa mai ka hoʻolaha ʻana i ka mākeke honua.
ʻIke ʻia ʻo Apple ʻaʻole i hoʻopilikia ʻia e ka emi ʻana o ke kūʻai ʻana i nā papa. Akā ua ʻike ʻo IDC i ka hōʻemi ʻana o ka pāpā ʻana i ka maʻi maʻi coronavirus hou a puni ka honua i alakaʻi i ka hoʻonui kālā ma nā ʻano ʻē aʻe. ʻO ka mea hope e hoʻemi i ka noi no nā papa a me nā Chromebook.
Eia nō naʻe, ke manaʻo nei ʻo Apple e lohi ka hāʻawi ʻana o nā moku iPad ʻehā ma muli o ke kau paʻa ʻana o ke kaulahao.
Nā hoʻouna honua o nā smartphones
I ke kolu o ka hapaha o 2021, he 330 miliona mau ʻāpana o ka honua holoʻokoʻa, ma lalo o 6,7% mai ka makahiki ma mua.
I ke kolu o ka hapaha o 2021, Central and Eastern Europe (CEE) a me Asia-Pacific (koe na Kina a me Iapana) i ike i ka emi nui loa, ma ka -23,2% a me ka -11,6%. Ma nā wahi e like me US, Western Europe a me Kina, ʻoi aku ka liʻiliʻi o ka emi ʻana. ʻO lākou -0,2%, -4,6% a me -4,4%. ʻO kēia ma muli o ka hāʻawi ʻana o nā mea hana alakaʻi i kēia mau wahi i ka mea nui.
Ma ka ʻōlelo o ka māhele hana, ʻoi aku ʻo Samsung i ka papa inoa me 69 miliona mau ʻāpana i hoʻouna ʻia a me 20,8% māhele mākeke. Ua hele hou ʻo Apple i ka lua me 50,4 miliona mau ʻāpana i hoʻouna ʻia a me kahi māhele mākeke 15,2%. Ua hoʻokō ka hui ʻo Cupertino i kahi ulu nui o 20,8% makahiki ma luna o ka makahiki. Aia ʻo Xiaomi i ke kolu me ka māhele mākeke o 13,4% a me nā hoʻouna ʻana o 44,3 miliona mau mea. ʻO ka emi ʻana i hoʻohālikelike ʻia i ka manawa like i ka makahiki i hala he 4,6%. Ua hoʻopaʻa ʻia ʻo VIVO a me OPPO no ka ʻehā o nā wahi me nā hoʻouna ʻana o 33,3 miliona mau ʻāpana a me 33,2 miliona mau ʻāpana, kēlā me kēia. ʻO kā lākou māhele mākeke he 10,1% a me 10,0%. Ua hoʻonui ka hoʻouna ʻana o Vivo i ka 5,8% makahiki ma ka makahiki, ʻoiai ʻo ka hoʻouna ʻana o OPPO i kēlā me kēia makahiki he 8,6% makahiki ma ka makahiki.
