Peloton shine sabon kamfani da ke zargin sauye-sauyen sirri na iOS na talla ga Apple saboda mummunan tasirin kasuwancin sa, a cewar wani sabon rahoto. Bloomberg Mark Gourmet.
Peloton, wanda aka fi sani da kayan aikin motsa jiki na gida da azuzuwan motsa jiki na kan layi, ya zargi ƙa'idodin App Tracking Transparency (ATT) da Apple ya gabatar a cikin iOS 14.5 don yin wahalar ƙara sabbin biyan kuɗi zuwa ayyukan sa ta hanyar kai hari kan masu siyayya ta kan layi dangane da su. .
Kamfanin ya bayyana hakan ne a wannan makon a cikin sanarwar sa na samun kudin shiga, inda ya ba da misali da farfadowar tattalin arzikin kasa da aka yi tsammani bayan barkewar cutar, kafin ya yanke hasashen kudaden shiga na shekara-shekara da kusan dala biliyan 1 tare da rage hasashen sa na masu biyan kuɗi da kuma riba. gefe.
Peloton ya ce yanzu yana tsammanin tallace-tallace na shekarar kasafin kudi da ke kawo karshen Yuni 2022 zai kasance tsakanin dala biliyan 4,4 da dala biliyan 4,8, sama da hasashen dala biliyan 5,4 kasa da watanni uku da suka gabata.
A kan na'urorin da ke aiki da iOS 14.5 da kuma daga baya, Apple na buƙatar ƙa'idodi don neman masu amfani don izini don bin su a wasu ƙa'idodi da gidajen yanar gizo. A matsayin wani ɓangare na ATT ɗin sa, masu amfani za su iya zaɓar ko suna so a bi su don talla ko wasu dalilai na tallace-tallace.
"Wasu manhajoji sun gina masu bin diddigin bayanan da ke tattara bayanai fiye da yadda suke bukata," in ji Apple a cikin wani faifan bidiyo na talla "Raba shi ga wasu kamfanoni kamar masu talla da dillalan bayanai ... Wannan yana faruwa ba tare da saninku ko izininku ba. Bayanin ku na siyarwa ne. Kun zama samfuri."
Apple ya samu irin wannan korafin a watan da ya gabata daga Mark Zuckerberg, wanda ya zargi sauye-sauyen sirrin Apple na kasa da yadda ake tsammani a cikin kwata na kiran waya game da samun kudin shiga ga Meta, kamfanin da aka fi sani da Facebook. Babban jami'in Meta ya ce canjin "ba wai kawai (mummuna) zai yi tasiri ga kasuwancinmu ba, har ma miliyoyin kananan 'yan kasuwa a wani lokaci mai wahala a cikin tattalin arziki a gare su."
A cewar wani rahoto, Apple ya kashe kamfanonin sadarwar da suka hada da Meta, Twitter, Snapchat da YouTube kusan dala biliyan 10 a cikin kudaden shiga a cikin rabin na biyu na 2021. Amma Peloton yana da ƙarin damuwa game da batun Apple, wanda a wannan makon ya faɗaɗa Fitness +, sabis na motsa jiki na gida, zuwa ƙarin ƙasashe 15.
Hannun jarin Peloton sun ragu kusan kashi 20% tun lokacin da Apple ya bayyana sabbin fasalolin Apple Fitness + a taron sa na Satumba. Wata bayyananniyar alamar damuwa da masu saka hannun jari kan shigar lafiyar Apple rahotanni ne da aka fitar a farkon wannan makon. wanda ya daure Canje-canje a cikin Peloton hannun jari yarda da wani haƙƙin mallaka don Apple Fitness + app, wanda ya haɗa da HIIT, Yoga, Core da sauran ayyukan motsa jiki masu jagoranci kama da Peloton.
