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Xiaomi became the third largest brand in Latin America in the fourth quarter of 2020: report

In the third quarter of last year, the Latin American market fell 10,3 percent year on year. But despite the recession, Xiaomi managed to survive the recovery period from the pandemic and become the third largest smartphone brand on the market in the fourth quarter of 2020.

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According to the report Counterpoint ResearchThe decline in supply was the smallest in Brazil and Peru, while the Chinese tech giant managed to break into the top three for the first time. in the region. According to Tina Lu, chief analyst at Counterpoint, “smartphone shipments in 2020 fell 19,6%. In the first quarter of 2020, the market suffered from supply shortages, especially in Brazil, where local manufacturers were also facing a shortage of parts. From the end of March to May, most of the regional demand was stopped due to wide restrictions in most LATAM countries. After June, the market began to slowly recover. "

Lu also added that the region has seen a surge in online promotions such as Cyber ​​Week and Black Friday following the lockdown. These developments led to an increase in sales in the fourth quarter of last year. Samsung promoted its online channels in the most aggressive way while expanding its presence in the region. The South Korean tech giant also ranked first in the market in the last quarter with a market share of 36,9 percent. Meanwhile Motorola and Xiaomi came in second and third with 18,4% and 6,7%, respectively.

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However, on an annualized basis in the market, Xiaomi ranked only fourth with a market share of only 6,2%. Huawei ranked third in the annual rankings but likely fell due to the impact of US sanctions on its supply chain in the fourth quarter. In other words, Xiaomi may simply surpass Huawei in the annual ranking this year.


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